He has extensive experience linking different aspects of culture and visual communication, and has a long career in design: editorial, digital, audiovisual, identity and brand, participation in the creation of events and artistic curators, and consultancy on corporate image. This perspective provides Ignacio with some resources and a vision that synchronises with the new paradigm of brands: they need a story capable of materialise the brand culture, that harmonises and integrates its different actors, and implements other ways to relate and participate in its community. He brings this vision together with Rosa Muñoz’s experience in trend research, design management and international projects to jointly promote the Ohayō consultancy.

Prior to Ohayō, Ignacio founded “Estudio é” in 2002 together with Pablo Gallego. Estudio é was a graphic design and visual communication studio with national projection that worked for more than 12 years and got wide recognition.