Services
Brand & Culture
BRAND CURATION
Storytelling and brand narrative
Proposition, core idea, main arguments, brand actors and brand landscapes.
Brand architecture and product range planning
Revision of the brand system. Brand architecture strategy development according to the brand narrative.
IDENTITY
Verbal identity
Naming, taglines and claims for brands, product ranges, lines and events. Brand tone and voice.
Visual identity management
Briefing, guidelines development for design studios, supervision and assessment of the suitability of the signs and graphics.
CULTURE
Cultural and artistic curatorships
Ideation of events, exhibitions and singular actions that add value and content to the brand.
Content generation
Creation and management of contents that support the brand’s arguments.
SOCIAL
Social and communication strategy
Definition of guidelines and programmes structured by conceptual areas and aligned with audiences, consumption universes and brand arguments.
Network actions
Creation of intervention models and actions aimed at strengthening and dynamising the brand’s network and relational fabric, favouring engagement.
Change & Innovation
TRENDS RESEARCH
Otō (Trends observatory of Ohayō)
Global trends, consumption universes and lighthouse cases sorted by industry and sector.
Trend reports
Yearly or seasonal, sectoral and customised reports.
Brand and range alignment with trends
Ranges and products are organised based on trends and consumption universes. Product adaptation to countries and international markets.
FUTURES
Futures foresight and scenarios
Identification, creation and dissemination of future images and plausible scenarios for the anticipation of future visions and the facilitation of the acceptance of new products.
Innovation process support
Identification of innovation opportunities aligned with the brand proposition on the basis of trends and future scenarios.
DESIGN MANAGEMENT
Service design
Exploration, analysis and definition of existing and likely user profiles. User experience and customer journey design.
Innovation process support
Briefing, commissioning guidance and supervision of the process.
INTERFACE
Platforms and tools
Definition and creation of platforms and tools for the expansion and improvement of brand touch points.
