Ohayō Territory

Curiosity, observation and analysis are, for us, a source of movement; sensitivity to change and difference, the fertile ground where we find the other. Every day, we look into the territory of singularity.

Ohayō advises companies, organisations and destinations in the creation or updating of their brand, service and product ecosystem. It explores possible scenarios in which to operate and differentiate.

Ohayō follows the joint practice of brand, culture and trend curating, design management and futures consultancy.

It supports innovation and change processes in organisations.

Ohayō considers brand as an organism, an ecosystem of meanings that evolves in hybrid contexts of increasing mobility.

We develop our work in 2 main areas:

• Culture and brand curatorship, to shape the narrative, story and brand architecture of an organisation. To build the verbal and visual identity, brand content and communication.
• Management of change. By deploying tools such as trend monitoring and futures consultancy we facilitate the conditions to create a breeding ground for innovation.
  

These two areas are interlinked and must be in constant dialogue. They are responsible for activating models to organise the vital dynamics of the brand, organisation and/or destination

The brand curator takes care of the cultural dimension of the brand and helps to develop its narrative. He or she brings to branding a way of working inspired by artistic processes, which results in more effective management of an organisation’s symbolic heritage than purely business-oriented branding tools.

Brand curatorship helps to discover arguments and keys, a tone of voice with which to differentiate and navigate this new, fluid and networked reality.

Ohayō starts by looking at the words used and the architecture of the brand. Based on this, a story can be created. The narrative will help build a coherent visual and verbal identity. It will be key to defining the main pillars for the brand building process. It will better connect with its audience and propose a relevant brand culture in tune with its zeitgeist.

Trends research helps to visualise driving concepts and innovation lighthouse cases.
It accelerates and facilitates the evolution of industries, thereby fostering new productive and social models.

Global trends are currents of change in motivations and perspectives on life. They influence personal and collective behaviour and reflect the way people think, live and consume.

A consumption universe profiles a cast of future buyers each according to their values and motivations. How do they live? How do they eat, dress, buy or spend their time?

Ohayō takes advantage of its trend observatory to apply its insights to “futuring” or “futures foresight” processes.

Future foresight shapes the space for action by identifying and circulating images of the future, a process that facilitates the adoption of new things and the implementation of concrete actions to make that future a reality.

Through futures foresight, a knowledge structure can be created based on the emerging insights/visions, mapping them in a way that makes sense, prototyping them and sharing them in a way that connects with others and leads to tangible decisions and realities.

Ohayō’s work provides the entity with a greater awareness of its cultural dimension and perceived image and helps to visualise its position in the demanding contemporary context where design and innovation are assumed to be essential tasks.

It accompanies in the construction of possible scenarios from which to address the dynamics of change, and transform the uncertain future into a probable opportunity.

It promotes unique brand content projects, specialising in design, arts and trends.