OHAYŌ ECOSYSTEM
Ohayō develops unique brand content projects, specialising in design, art and trends. Ohayō’s project lab produces cultural and artistic curatorships, events and unique actions. Otō, Citā and Gakkō are Ohayō’s sophisticated tools to keep your ideas in motion.
Otō
Trends observatory of Ohayō
Ohayō counts on its own consumer and design trends observatory.
It is a system for monitoring new products, services and prototypes, as well as cultural, social and urban initiatives that provide clues to changing lifestyles, motivations and concerns. Those events will translate into new ways of consuming. The trends or currents are identified and applied to different industries. Global trends are analysed and emerging consumption universes are identified.
OTŌ TRENDS CAPTURE
It is the tool developed by Ohayō for its trendspotters to record trend cases.
The App is used to collect data. Trendspotters use it to send information in response to a request. Their captures are uploaded to Otō’s database, leaving a record of the visual and textual information, as well as the geolocation of the capture. In addition to sending specific requests for information, each trendspotter has a personal space to regularly register lighthouse cases of trends within the universes of consumption and research topics defined by Otō.
Citā
Connecting Industries, Trends and Arts
It is a platform created by Ohayō to bring art and brands together, creating a place where unexpected encounters can take place.
Citā aims to show the common ground between the industry, brands, destinations and institutions; and crafts and contemporary art. It explores the power of creativity and art as a driver of innovation. Citā curates, searches, connects and fosters relationships.
Gakkō
Japanese Language School of Ohayō
Learning Japanese changes your perception of detail. It speeds up visual recognition and brings you closer to one of the world’s most interesting economies and cultures.
Ohayō has developed a learning method that optimises the student’s effort. The content is structured so that you can put what you have learned into practice from the very first weeks, despite the difficulty of a different and complex writing system. It is a blended system that combines online classes with personal work through videos and a calendar of drills for personal study.